Collaborations
11 June 2019
Constructing the Psychographic - Installation at 500x Gallery, Dallas, TX

Constructing the Psychographic – Installation at 500x Gallery, Dallas, TX

In 2014, Cambridge Analytica obtained information from over 250,000 Facebook users. Focusing on the Facebook “likes” recorded by those users and their friends, Cambridge Analytica utilized this data and information to help influence the outcome of the presidential election. In 2018, I worked with lens based artist H. Jennings Sheffield on a collaborative installation that was on display at 500x Gallery in Dallas, TX. This collaboration represents the physical manifestation of data retrieved and collected over 7 days from the artists’ Facebook feeds. The data mined is presented as wallpaper, creating a physical space made of virtual information. Then the artists utilized a psychographic survey application developed by the University Cambridge designed to predict personality traits through Facebook content, and ran their own Facebook pages and feeds to gain “insight” into their own personalities. Constructing the Psychographic presents the nature of the digital footprints we share so freely on the internet, and questions the validity of constructing identity through the individual profiles created.